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It’s funny for me to be reading a book with this title, after finishing The Toyota Way earlier this year. It’s even funnier when I compare the content between the two books. One is about what many term a “boring,” but incredibly successful company (Toyota Motor) and the management system they have created that has since been transplanted all over the world as a paragon of discipline and efficiency.

And then there’s The Apple Way, which describes management as essentially the lack of management and discipline. There’s a quote in there that the difference between Apple employees and the Boy Scouts is that the Boy Scouts have adult supervision. At the same time, Apple has a much better record on diversity than the Boy Scouts. Which illustrates the fascinating part. Apple is an interesting company that makes interesting products and pursues an approach that is contrary to established business practices. And we all benefit.

In the realm of solid management principles, I don’t really think it’s reasonable to write or read a book like this with that in mind. The little synopses at the end of the key points are a bit much. C’mon, this is basically an interesting soap opera. There’s only one Apple Computer.